Which customers are worth the most to your store — and who's slipping away
Not every customer carries the same weight at the register. A small group usually holds up a big chunk of your revenue, while plenty of people bought once and never came back. Treating everyone the same leaves money on the table both ways: you don't reward the folks who keep the lights on, and you don't win back the ones who are cooling off.
Rune looks at your sales history and splits your base into clear groups — who your best customers are, who's at risk of drifting away, who just walked in the door — so you know who to talk to and what to offer each one.
Why looking at customers by group changes everything
A card game store runs on regulars: the customer who's back every week for the tournament is worth far more over a year than the one who dropped in once. But at the counter everyone looks the same — and that's exactly how a good customer cools off without you noticing, and a new one never turns into a regular.
Once you see your base in groups, every move has a target: you hold on to the ones keeping the register full and win back the ones who were heading out, instead of spraying generic effort at everybody.
The groups Rune shows you
Straight from your own sales, Rune sorts your customers into groups that are easy to act on — from the champions who buy all the time to the ones who are slipping away, plus the ones who just showed up.
- Champions: your best customers — recognize them and keep them close
- Loyal: they buy often — worth a little perk so they don't cool off
- At risk: they used to be great and are drifting away — bring them back before you lose them
- New: they just arrived — nudge them toward a second purchase
What to do with each group
With the groups in hand, the move is obvious: a perk or early access to a new release for the champions; a "we've missed you" note with a small incentive for the ones at risk; a gentle push toward a second purchase for the new folks. You stop blasting the same promo at everyone and start saying the right thing to the people who matter.
Frequently asked questions
How does Rune know who my best customer is?
From your own sales history: whoever buys most often, most recently, and spends the most rises to the top. It's not some market ranking — it's your base, your way.
Do I need a loyalty program for this?
No. Rune sorts the groups from the sales you already have. A loyalty program is optional; the read on who's worth the most comes straight from your own data.
Does Rune message the customer for me?
No. It shows you the groups — and the group already makes the move obvious: a champion you reward, someone at risk you win back. Reaching out stays with you, on whatever channel you already use; what Rune gives you is knowing who to talk to and why.